Dope Ropes Ltd (company number: 09754245; registered office address: Harrison House Sheep Walk, Langford Road, Biggleswade, Bedfordshire, England, SG18 9RB) is the controller of your personal data for the purposes of data protection laws.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
If you fail to provide us with such personal data, or withdraw any consent for the processing of your personal information, we may not be able to provide these services to you.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Our partners include Shopify who we use for our website and Web Guidz who run our order fulfilment and payment processing.
Additionally, we use this Order Information to:
Communicate with you; Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We also use this to improve the relevance of our marketing including retargeting.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by going to these services:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a UK/European resident, you have the following rights in respect of your personal data:
The right to rectification - you are entitled to have your data corrected if it is inaccurate or incomplete.
The right to erasure – this enables you in some circumstances to request and obtain the deletion of your data where there is no legal reason for us to keep using it.
The right to restrict processing – you have rights to suspend further use of your data, whereby we can still store your data but cannot use it further.
The right to data portability – you have rights in some circumstances to request the transfer of your data to yourself or to a third party.
The right to object to processing – you have the right to object to certain types of data processing, including for direct marketing purposes, such as receiving our newsletter.
The right to withdraw consent – where we are relying on consent to process your data, you have the right to withdraw your consent at any time (although if you do so, it does not mean that anything we have done with your data with your consent up to that point is unlawful).
You can exercise these rights by contacting us on the details provided below.
You also have the right to lodge a complaint about the way we process your personal data with your national data protection regulator.
Additionally, if you are a UK/European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
If we transfer data to a country that has not been deemed to provide adequate data protection standards, we will ensure that adequate safeguards are in place with the recipient to protect your personal data. You may ask us for a copy of these safeguards by contacting us on the details provided below.
We only retain your information for as long as is necessary for us to use your information as described above or to comply with our legal obligations. However, please be advised that we may retain some of your information after you cease to use our services, for instance if this is necessary to meet our legal obligations, such as retaining the information for tax and accounting purposes. When determining the relevant retention periods, we will take into account factors including our contractual obligations and rights in relation to the information involved, legal obligations under applicable law to retain data for a certain period of time and guidelines issued by relevant data protection authorities. Otherwise, we securely erase your information once this is no longer needed.
The Site is not intended for individuals under the age of 18.
DO WE LINK TO OTHER WEBSITES?
Our website includes links to third-party websites such as Twitter, Facebook, Pinterest, YouTube and Instagram. Clicking on those links may allow such third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at email@example.com.